The film “The Shawshank redemption” is worth its own post, but the quote is relevant as it stares an eternal fact: either you live and change, or you die. Seth Godin recently detailed this in these two posts: Change and Opportunity. I see them as part of a definite flow, that understood, can provide as insight at any situation or change.
Looking at the process I can see a pattern:
- There is some external change (might be technical, commercial or another revolution)
- This change affects people / companies / countries
- The change should be recognized, not as temporary but the core should be identified
- When the change is understood, there are two options: adapt or perish
- The adaptation is risky, full of unknowns and without any guarantee
- The other option is guaranteed, not adapting will make you perish in the long term
The choice is very difficult: between changing, taking risks and no guarantee of success. The other option is a known outcome – end of game.
The risks are high, the returns are unknown, but the other option is sure.
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