Stop doing non excellent stuff

by daniel on August 15, 2011

Quit Doing non Excellent Stuff

If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work. Thomas J Watson

The product represents the excellence of the company as it provides hints on the way the company finishes the products. Companies willing to excel create products with excellence all over them. But what is excellence and how it is reflected on the product?

My job as product manager is creating excellent products. By excellent I mean to several aspects that are generally true:

  • Respecting users time
  • Respecting users wants
  • Provide the best possible results
  • Require minimal guidance


In addition the product should also have flash and flare, creating professional looking results, making the user proud of owning it and using it.

Looking at two examples shows the difference and provides a glimpse of the internal culture:

Apple Vs Microsoft

Apple products have a polish, a professional look that put them above other product. In addition the products give exemplary results (most of the time) and owners are proud of using the products. It doesn’t mean that there aren’t slipoffs, like the last version of iMovies.

Microsoft products are corporate products, lacking in polish and many times showing slipoffs, like the Zune. Sometimes they can produce exciting products like the Xbox .

In comparison, my role as product manager is to bring the culture of the company and using the available resources, bring out the excellence. In addition, making the choice of product easy can make the product stand out and be more attractive.  Of course, there is no magic bullet, but by making priorities and making excellence a goal, many products can have a larger impact.

“Stop doing non excellent stuff” – Tom Peters

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