Sex sells – do you need to know more?

March 1, 2012
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I’ve been reading marketing advices, especially on headlines that grab and sale. One advice I read was about learning from cosmopolitan headlines. I went out to see how the advice can be implemented and I was shocked, the old saying that sex sells is true in copy writing as well. The advice is from an […]






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Get messy when it gets messy

January 17, 2012
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Today, I was hurt. Hurt in the sense that my pride of being useful was undermined. Today, I understood that in the company I’m working for, my usefulness is not only in the things I bring to the table, but also in the way I play the “sad” politics surrounding me. It started with a […]






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The three hidden stories of a sell

December 14, 2011
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Selling to corporate customers is hard and painful, almost agonizing. But still its normally the most rewarding sale as the budgets are greater. But even selling to a corporate you have to keep in mind you are selling to people and have to keep the three stories of a sale in place. What are the […]






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Compress and Decompress

October 31, 2011
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Sometimes the work is just never ending, and there is no release time. This is a compression time, where you get to be stressed and make the most of your capabilities. Do you have a decompression time? Time for learning, reading, letting your mind wonder and wander without a specific goal? I believe that decompression […]






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Do exactly what you are told!

September 15, 2011
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In a manufacturing line, this is what was expected from a worker – to be obedient, constant and repeatable, a robot in a sense. But most people are not working in a manufacturing line and need to do some creative work. In contrast, we have the fantasy of creation by inspiration, where the Muse goddess […]






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